When it comes to skin care, we discriminate. We do not treat our feet with the same tender loving care as we do our face.

Only one in three women moisturize their feet eight or more times a month, according to the 2008 podiatric association study. Having one face cream for day and another for night is common, yet women seldom slather lotion below their ankles on a daily basis. We paint our toes, but most of us don’t take the time to care for the rest of our feet.

More than 50 percent of women say their feet embarrass them “always, frequently or sometimes,” according to a 2008 study of 500 women by Kelton Research for the American Podiatric Medical Association. Facebook has dozens of “I Hate Feet” groups; one of the largest has more than 1,800 members to date.

But we actually rely on and use our feet the most to get from one place to another. Our poor feet suffer the most pressure, wear and tear, and bear the most weight being at the bottom of the chain. So it is no surprise that our feet are in bad condition – dry, cracked heels, callouses, blisters, smelly because of all the stuffy closed shoes we wear. Anyone would feel guilty or embarrassed looking at the state of their own feet.

The potential for embarrassment doesn’t necessarily spur upkeep. We need to be proactive about taking care of our feet. We are in too much of a rush or just too busy doing things that we categorize as more important.

“There’s a perfect image that’s been created,and that extends all the way down to your feet.”- Ann Kearney-Cooke, a psychologist in Cincinnati, Ohio, and an expert on body issues

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At Do Bandar, we make a Foot Softener: tried and tested to great effect, and made from completely natural ingredients. Our star ingredients are raw, unprocessed Kokum butter and cold-processed virgin coconut oil – nature’s richest source of anti-microbial lauric, capric and capryllic acids, that keeps fungal, yeast and bacterial infections at bay and promote healing. We add a hint of deodorizing essential oils that will help you ease into a relaxed and de-stressed state.

BY: Mayura Kadur

Mayura Kadur is the co-founder of Do Bandar